Reducing queues in fast foods is a strong point for the owners of these businesses and a trick for more customer satisfaction.
One of the consequences of today's busy and machine life is increasing the stress level in people. Therefore, the reason why busy people are interested in fast food is the speed of preparation and their availability. A person who is busy and feeling hungry, standing in long lines at fast food is likely to make him regret the purchase and may become angry. This sense of anger and expectation that a hungry person has, will definitely make him regret ordering when he sees a long queue. Queuing up cash registers and food delivery is one of the problems that often occurs in fast food restaurants. Fast food, as the name suggests, means fast food, so waiting in line is completely pointless. Stay with us in this article, to introduce new tools to tell you how you can end long queues in fast food?
When hunger makes us angry!
“When we get very hungry and haven’t eaten properly in a while, our blood sugar (glucose) levels drop,” says Rima Patel, nutritionist at Dietitian Fit. If it gets too low, this can lead to the release of the hormones adrenaline and cortisol. These hormones help increase our blood sugar. But they can also make us a little more irritable than usual. This is why we experience the feeling of “angry”.
You lose customers with long queues
If you fail to satisfy your customers, they can easily go to another restaurant. This is why waiting time is so important. People also tend to buy more from self-service interactive food ordering kiosks because it gives them easy access to the entire menu and they can also take their time choosing each item. So, when people order from the food ordering kiosk, they also select some small items along with their initial food order. which increases sales and helps earn money.
According to the ISOPEN ACCESS article by researcher Ivo Andika Hasugian, this fact shows that the longer the queue, the less service is provided, and the shorter the queue, the faster customers receive service. According to this article, which simulated two queues and examined is: the number of customers served at the first counter was 129 customers, 28% satisfaction, and for the second counter and 44 people in the queue, 59% satisfaction was higher, that is, the shorter the queue, the less time is spent on service, and the longer the queue, the service It is weaker and associated with very poor efficiency of service providers.
The solution for fast food, which must provide the best and fastest service to its customers in order to maintain and survive its business, is to shorten the long queues and let the customers go quickly, or in other words, to remove the queue altogether, to properly express the meaning of FAST. slow
The first step is to remove the ordering queue, which helps to reduce the queue a lot with the smart kiosk.
Reducing the queue in fast food is one of the strategies of modern fast food.
Let’s check some advantages of this kiosk:
- The operator may be absent or slow down for any reason, but if a smart kiosk is used instead of the operator, it is no longer possible to have an operator.
- The customer can easily see the menu and the contents of the ordered food along with the price and choose
- After placing the order, he pays quickly and does not engage in bargaining
With the possibility of being placed on the wall, desktop and standing, this kiosk can act as an order-taking, payment, acceptance kiosk in various fast food places and bring a pleasant user experience to the audience by speeding up the work process.
The second step is payment
This can be done either by using the self-paying checkout kiosk or by using the invoice printing machine and fast ATM.
Why are interactive self-service food ordering kiosks so successful?
Since the orders are processed through an automated system, there is very little chance of error. The customer can easily have enough time to choose and revise his order, and after placing the order, the customer’s chosen menu is directly sent to the kitchen staff. Hence, the traditional hassle of getting the wrong or incorrect order is eliminated. And it also increases the sweet experience of ordering and customer happiness and helps businesses to have more loyal customers and gain a good business reputation.
Restaurant kiosks are pieces of hardware with installed software that allow consumers to order food and drinks by tapping on-screen menu items instead of talking to someone behind the counter, and this appeals to many customers. .
What are the essential features of a successful food ordering kiosk?
Many businesses have this question?! Here are some of the key features that affect the performance and revenue of a self-service interactive food ordering kiosk. The food ordering kiosk is basically an interactive self-service kiosk. Food ordering kiosks are usually larger than most and have high-quality displays and touch screens. Food ordering kiosks are easily customizable and compatible with Android and Windows platforms. The display and its touch quality are very important because the customer’s order picker is programmed in the kiosk. A receipt printer is usually a thermal printer used to print orders and receipts. The order is also relayed to the kitchen staff and made available for access from the counter. Ordering is fully integrated with POS / counter staff. There are various payment methods, but usually POS only supports credit and debit cards. The interactive self-service food ordering kiosk has a very powerful software component that provides various interfaces along with multiple integrations with enterprise solutions and other business tools. This software can be hosted online, cloud or local data centers. The report module collects system usage statistics and other necessary information, which is available in the form of downloadable reports, and the business owner has customer information and can send them messages.
Why does McDonald’s fast food use a kiosk?
According to McDonald’s fast food officials: Customers simply select what they want from an on-screen menu, then pay with a card, receive a printed order number, and collect their food from the counter. The introduction of kiosks was all part of the revival of the McDonald’s brand to increase efficiency, increase sales and give more control to customers, in fact, with these smart fast food kiosks, McDonald’s gave a new life to its business.