Where is the future of retailers?
The definition of chain stores refers to stores that exist or are built in different parts of a city or country under the name of a brand. In this area, we see the expansion of chain stores every day.
On the one hand, this sales style has many advantages, and on the other hand, there are threats for some businesses.
The most important advantages of large chain stores are ease and confidence in shopping by providing invoices for purchased items to the customer, and ease of shopping is desirable considering the diverse needs of customers.
On the other hand, these stores are improving themselves every day due to competition in prices and providing services and service quality with each other, and these giants, despite their many advantages, may cause the destruction of retail stores that have traditional sales and an intention to They do not change.
Now, if the retailers are active and think of new solutions to satisfy their customers, maybe the situation will be different and the advantages of buying from chain stores will also appear in small retail stores to some extent. On the same basis, local retailers should work with more knowledge and modern tools so as not to be eliminated little by little. Therefore, stay with Bayamg to learn about the risks facing retailers:
Advantages of chain stores:
- If we want to categorize the advantages of chain stores, we should mention the following:
- Usually, most people do not have the patience to shop for a long time, and most of them are looking for a place that has all the products in order to experience a simple purchase.
- The feature of cheap shopping is one of the advantages of these stores
- Chain stores have a variety of products, which makes people go to one place to buy several products.
- In these stores, customers can walk around the store and buy any product they need at different prices.
- Chain stores, due to higher product sales, the final sales price will be lower than other stores.
- In some chain stores, there is a play area for children and a place for adults to take a short break
- A very high variety of products in chain stores includes every industry
- Chain stores, due to higher product sales, the final sales price will be lower than other stores.
- In these stores, it is the customer who can walk between the shelves and products and freely choose any product he needs.
Researches in this field have shown:
Chain stores that have medium to high dimensions are expanding rapidly and some of their brands even plan to multiply their branches in the coming years. These stores mainly make changes at the neighborhood level.
The results of some researches in this field show: with the establishment of any chain store up to a radius of five kilometers, the activity of small trades is affected and faced with a slowdown, and according to empirical statistics, the establishment of any chain store can cause the closure of 50 traditional retail units.
Also, currently, chain stores have a share of about 15% of the country’s retail market, and the share of the Internet and online retail market is estimated to be about four to five percent of the total retail market, which, of course, experiences a high growth every year.
Meanwhile, according to him, the share of the modern retail chain in newly developed and semi-developed countries is about 54% and in developed countries is 82%; Therefore, the distance between Iran and other countries in the world in this field is very large and there is a lot of space for this sector to expand. Of course, last year, the average share of basic goods in people’s shopping basket was 50%, which has grown by about 20% compared to previous years, and this is despite the fact that basic goods are not profitable for retail stores.
It is interesting to know that chain stores fulfill most of people’s needs, but people still go to local supermarkets. According to the statistics received from big cities, people make 29% of their purchases from daily markets that have fresh products, 23% of purchases from chain stores due to having the majority of products and their variety and their small and quick purchases. from local supermarkets, which takes 48% of daily purchases. But you should know that this 48% will decrease over time and will be added to chain stores.
what should we do?
Finally, it can be said that every day we see the expansion of chain stores, which on the other hand have many advantages, the most important of which is the ease and confidence in purchasing by providing invoices for the purchased items to the customer, ease of purchasing according to the diverse needs of customers and On the other hand, these stores are improving themselves every day due to competition in prices and providing services and quality of service, but these giants are causing the destruction of retail stores that have traditional sales. If retailers don’t think seriously about attracting loyal customers!
Accordingly, having modern sales tools and equipping retail stores can be one of the solutions to deal with this process.
Thinking about a solution is summed up in having a solution and creating diversity, and to know these solutions, you can refer to the 21 solutions section to learn more about this.
