Say goodbye to traditional advertising on posters and static printed banners
What is “digital poster” and what is its use?
For years, advertisements in the form of posters, banners, billboards have been planned with printed and installed versions, and advertisements with printing have had an inseparable link. With the evolution in the field of screens and the arrival of large-size screens and urban televisions, creativity in advertising led to the use of this new tool.
But this second period also ended with the emergence of a new generation of customization screens. Now a new season for advertising has begun and a new solution that is used by combining these two concepts is a digital board or poster, the emergence of which has breathed a new spirit into traditional advertising posters.
Digital screen or digital poster is a type of electric display that can be used to display advertisements related to any business and activity in the form of pictures, videos or internet pages for audiences and customers. To better understand the efficiency and use of digital posters, it is better to first get acquainted with the two concepts of “advertising at the point of sale” and “digital signage”:
The concept of advertising at the point of sale
One of the most effective advertising methods is Right to the Point Advertising, which can have a direct effect on increasing the sales of a product. If we want to provide a definition of advertising at the point of sale, we can say that it is a type of advertising that takes place in stores, pharmacies and different places to promote sales and attract buyers using various tools.
In the method of advertising at the point of sale, sellers and brand owners, in cooperation with store owners, promote one or more specific products in the store. These ads can increase the customer’s motivation to buy. For this reason, this method is called advertising at the point of sale. Because when the customer is shopping in the store, he comes across an advertisement that can motivate him to buy.
Various applications can be imagined for advertising at the point of sale, each of which can have favorable results depending on the purpose of each business. Therefore, the most important task of point of sale advertising is to attract people’s attention so that they stand in front of it and become interested in viewing it.
The concept of digital signage
Another concept that you should be familiar with in the advertising space is digital signage. Since about 30 years ago, with the advent of digital displays, this method was used to broadcast information content, advertising and educational applications.
At first, CRT televisions were used for this purpose. In this way, by connecting videocassette devices to CRT TVs and placing these TVs in high-traffic areas such as hotels and stores, the advertisements of fashion and clothing companies were done in a modern way.
The digital signage system consists of four different parts:
Central management system
Public display of digital content was an expensive pleasure for content producers. Although the audience enjoyed watching it and eyes stared at these displays, the level of technology and the price of the equipment did not allow it to be widely used.
Gradually, with the improvement of plasma and liquid crystal panels, increasing the efficiency of computer technology and the expansion of high-speed networks, digital signage has reached a relative maturity, and these attractive displays have attracted the attention of audiences in many public places in cities.
In Iran, we have been witnessing the presence of these screens for many years, both on city roads and in public places such as organizations, restaurants, shopping centers and public transportation systems.
What is a digital poster?
A new solution that is used today by combining these two concepts is a digital board or poster. This device is also called a computer. Digital screen or digital poster is a type of electric display that can be used to display advertisements related to any business and activity in the form of pictures, videos or internet pages for audiences and customers.
Types of digital signage content
The contents that can be displayed through a digital poster are:
Live content (live TV channels, radio or cameras)
All kinds of short and long promotional and informative films
Educational contents (for example, in medical and educational centers)
Display all types of web pages
and any other content that can be presented in this way
Choosing the right space and place to install a digital poster
Choosing the right space and location is crucial to the success of digital posters. A creative advertising idea alone is not enough to attract the target audience. Rather, one should plan and act intelligently to choose the location according to the desired content. Being aware of this issue plays a constructive and effective role in guiding the right perception by the right audience.
For example, if your brief goal is to introduce and promote a new health product through digital posters, what is the most suitable place for that poster?
If we think logically, installing these posters in pharmacies or the cosmetic-sanitary section of large and chain stores will speak to the audience better and more. Because people go to these places when they need health goods. So the element of need, which is the most important buying factor, exists by itself. Therefore, the only task of the digital poster will be to provide a solution to this need in an attractive and convincing format.
Advantages of digital poster:
Digital posters can be implemented in various shapes and sizes, which gives more creative opportunities for advertising ideas.
Passers-by see any message or image displayed on a digital poster daily and many times
The digital poster is connected to the internet via wifi or network cable (Ethernet) and thus updates the ad at your desired time.
Paper posters take up a lot of space. If several posters are to be installed, the chances of each being seen will decrease and destroy the visual beauty of the place. But digital posters, due to their modern and beautiful appearance, can be installed in many places, and more advertisements can be displayed with an equal chance of being seen.
The use of digital posters is an effective way to introduce the brand as much as possible over time
Advertising through digital posters is an effective step towards preserving the environment and reducing paper consumption
Entering the field of modern advertising
If you have decided to use this technology after reading this article, we suggest you refer to the article “Digital Poster Buying Guide” by Bayamg to learn about the points you should pay attention to before buying.
Biomax digital posters use a 21.5-inch industrial display with 1080p resolution with an RGB panel, and like a magic frame, they put your advertising content in front of the audience with good quality and at the best possible time.
Biomax digital posters, due to their high hardware power and powerful software, provide the possibility of broadcasting various image formats, including still and moving images, as well as web pages. This device supports Android and Linux operating systems.
It also has the ability to connect to Wi-Fi, which can be updated through the Internet at any time and place.